- My personal journey.
- How it started for me
A Gallery Owner told me about the Crypto Art movement in early 2020. I knew blockchain and watched the first Pizza payed in $BTC. As a tech enthusiast I like and understand the Idea but the (in my eyes) usage for just highly speculative money making had no gain to me and what I am doing.
But NFT combined with ART is THE GAME CHANGER and makes sense for me and my creation.
I instantly realized while talking with the Gallery that NFT will finally be the transition to digital for Art. It is all MP3 all over again!
I want to be with the pioneers of crypto. Months later the Beeple sensation knocked everyone out and the crazy NFT “kick off” began. Everyone talked about and started minting minutes later.
I was in the middle of developing what and how and got nervous to miss out. But I am old enough to know that trying to jump on the hype train will get you railed if not prepared well. So rather minting asap I focused on exchange, investigation, wallet, first ETH exchange what platform/marketplace and most of all how do I want my first Crypto-Art to look. Learning After FX for what I want to do was one challenge.
To my surprise, quite a few collegues are with it too and my Gallery in Hamburg (Not the one I was talking about NFT the first time) focusing on street and urban art is an old crypto Guy. He Guided my through the process of creating a Wallet and knew the technological terms.
As an analog Artist making money, it is already hard to find Collegues on the same level for exchange so I feel really lucky to have friends who are nerdy enough to create digital content, know about computers and the internet and understand the meaning of crypto, chain and NFT.
I will drop with that Gallery soon, we will build our representation together. Check their Profile here:
URBAN SHIT GALLERY
With my experience of the analog Art-World I knew those things will be important (it is the same like with any business):
- Beeing unique.
- Create different “Product” lines (one of a kind vs. editions).
- Value by exclusivity (expensive = one of a kind).
- Audience by low entrance point (affordable = editions).
- Clear differences between the affordable and expensive but also clearly your style.
- Know what you are doing (technology).
- Have a Plan (when, what, how with whom).
- Have Partners (manpower, networking, exchange, marketing).
- Different Product lines (Editions/Single)
- Content focus on the different lines. Unique Animation vs. repeatable Setup.
- Pixel size and Software: FPS, Photoshop, After FX, Soundbooth
- Choice of container: MP4, high quality setting, including sound, small file size.
At the very beginning I first experimented with gif animation in a typical card style “swing” and wanted to include more computer fx like dither rasterisation (I find very aesthetical) to reflect the way of digital creation. But in the end I decided to focus on the parts of my Work rather on the technology. The most outstanding are (beside the flashy colours) the look of the real spray painting and the drips. Most of my work is in Portrait orientation. 100x70 cm and 70x50 cm and Square I use the most in analog.
At my first shots I use the Images which worked well already in analog Art-World. They have an audience and collectors. They are flashy, loud and are based on iconic things and food. My Neon-Rainbow series started 2012 with a colourfull Soft Ice Cone. I love using crazy colours, lots of glitter and metallic, Gold, Silver, Glow in the Dark etc. I let it drip. So Drips are an important part of my imagery and I wanted the Drips to be animated.
One of a kind
My base is a high Quality Foto of the original, analog spraypainted Artwork on Canvas. I use After FX to let the drips flow and create a loop around 8-9 seconds. Also I create sound for this Loop.
Image size, codec & bitrate
I like the Idea of using my animation loop on a normal Monitor so a collector or gallery also could hang it physically. As well I wanted to keep filesize small (under 10mb) but high quality. I ended up using 1920x1080 and the h.264 codec (MP4 container) by 24fps and 20-40 bitrate with every 6th frame as key for 8 seconds = 192 images total. Audio wise I stick to the default codec (acc) with 44.1khz and kbps of 192 what is basically cd quality to the normal ear.
Also, as I create Series and using Motives from the past and future, I created a basic setup containing the canvas and the loop transition.
For each new NFT I have to change the motive, create the individual drip animation and a signature, my “Tag”. The Loop transition and sound will be the same, at least for a while. I probably change it when I get bored : )
For the Editions I will use the same motives but they are much less complicated. I use a square format 1080x1080 to keep it playable on physical monitors.
I like the aesthetics of the 180 degree “crypto card swing” animation going from left to right and hold centered for a short time.
In analog Art-World I sell very small, framed photographs of sold out editions. What started as a Gimick and giveaway sells quite good and people love them for little collections and as presents or for their kids.
I basically rebuild this Item in After FX: a Frame with the Image, doing the card turn loop. The sweep FX in After FX gives a nice “shiny glow”. I stayed with the same codec fps and 8 seconds loop like the main edition. As I am having more viraities of Images I used different parts of a song I created and fits the images. The signature Tag will change every new Year.
Once the setup was done I basically only have to exchange the Image. That makes the creation very fast and easy.
I am excited as I like both creations a lot. I think I did well in making a clear difference between Unique and Edition, reflecting expected higher prices for the unique pieces with individual animation and lower prices for the Crad-Style Editions. Still you recognize my style in the very first blink.
Hi, my name is Eliot theSuper.
I am an established analog Artist with digital Knowledge.
Check my Account and linkTree for detailed Information.